The Brand

Our mission: to create timepieces with a subtle well considered design, that appeal to a large demographic; due to the quality, honest design and affordable price. We use the latest in watch manufacturing techniques to ensure all of our watches exceed your expectations. We are so confident we back every product with a 2 year warranty.


"Making profit should always come second to great design."
Matthew Aston Cain - Founder and Design Engineer


 Our very first product launched on the global crowdfunding website Kickstarter to huge acclaim, with fantastic support from our backers! Thank you! You can check out the founder talking about our first design in the video below.